You can’t get more rural than Emma Brown Tweed our brand is born from a life of agriculture and the countryside. Our passion is so strong for rural life that it’s reflected within our designs, creativity and our whole business idea.
From a young age I’ve always been individual and never really followed the ‘trend’.
This trait came from my grandmother who was incredibly stylish, had a love for well-cut clothes and a huge collection of 75 pairs of shoes. I remember seeing her dressed to perfection with her mink stole and delicately curled blond hair she always wore a whale bone corset as she believed women should look like women and have curves in the right places.
No matter what she did on the farm she always wore a skirt as she believed women shouldn’t wear trousers and of course her wellies, something I wear on a day to day basis now.
The seed was set for me from a young age that I was a country girl through and through, time spent rough shooting with my father and working his dogs through to ferreting and beating on local shoots.
When my husband Matt and I first got together we decided we would start to rare a few calves as the farm was not in use and we wanted to regenerate it.
We took delivery of some calves just a week old they were poor, frightened little things who had been on the trailer for hours. We got them all feeding all but one a small heifer who was fading and giving up. I wasn’t to be beaten and remember asking my grandmother subconsciously ‘what the hell shall I do’ it came to me she was a baby and babies need feeding warm milk and keeping snug.
I had a piece of tweed in the house which I had bought to make some head warmers.
I will make her a coat! Tweed is the perfect cloth with it being a natural fibre it would warm her up but she wouldn’t over heat. She wore the tweed coat all night and she began to feed.
I’ve always been told never to name your stock but I called her NUNU ‘one love’.
The shooting season started and I bought a tweed coat to shoot in except during the first drive a struggled to lift my gun in place and ended up wearing Matt’s massive coat!
I thought back to NUNU’s coat I thought I will design one and have it made I also designed what is now my ‘loader skirt’ to match it so I have the perfect suit.
I wore the skirt to the game fair that following season and I literally had so many ladies coming up to me asking where I got it from, quick thinking matt proceeded to tell them that it was my design and here was my number.
THE REST THEY SAY IS HISTORY